Product detailSKU #1356971389205
Cengage LearningMarketing and Merchandising for Musicians
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Independent shopping perspective
The Korena take
Marketing and Merchandising for Musicians is a practical book about self-directed promotion in the changing music business. Robert Safir covers promotional strategy through market targeting, fan-base growth, self-made CDs and websites, online music sales, social media, and physical merchandise. It gives musicians and songwriters a broad planning resource for getting their work noticed and sold.
Strong match
Who this is for
- Planning an independent release that combines a website, online music sales, and social-media promotion.
- Creating shirts, hats, and other merchandise as part of a larger promotional strategy.
Product questions
Before you decide
Straight answers to the questions shoppers most often ask about this product.
01What topics does the book cover?
It covers promotional strategy, target markets, fan growth, websites, online sales, social media, and merchandise.
02Who wrote the book?
It was written by Robert Safir, described as a composer, producer, and engineer.
